A Life Concept

Formed of the words ikiru, or life, and kai, or "the realization of what one hopes for," ikigai is most often translated to mean “a reason to live.”

On the island of Okinawa, Japan’s southernmost and sunniest region, and the one which features the longest living Japanese, indeed, some of the longest-living humans on the planet, it is translated as “a reason to get up in the morning.”

Bold • Live • Feel

If you are bold in your life,

you will begin to truly live,

if you truly live,

you will begin to truly feel.